COMMUNITY OUTREACH

Summary

Public comment on the OKI 2040 Regional Transportation Plan has concluded with the Plan’s adoption on June 9, 2016 by the OKI Board of Directors. Through the Transportation Priorities Survey, this website and social media, hundreds of people from throughout our OKI Region participated in the Plan’s Update. Thank you to everyone who shared input and made this year-long plan update a success!

To learn about OKI’s outreach efforts and the public comments received, please refer to:

What OKI Heard from the Public in Phase 1: (rollover or tap to see OKI’s response)
What OKI Heard about the Residents in Our Region:

Public Involvement and Outreach

In accordance with the Fixing America’s Surface Transportation (FAST) Act, OKI is committed to the goal of securing active and representative participation from all segments of the community in its transportation planning and decision making process. OKI views comprehensive, strategic stakeholder outreach and public involvement essential to the success of the 2040 Regional Transportation Plan, 2016 Update and ultimately to the completion of the vital improvements throughout the tristate. As such, the Public Involvement Plan (PIP) detailed on this page was developed at the on-set and implemented over the course of the year-long 2040 Plan Update. Effective communications is a dynamic process. Though this plan acts as a roadmap for the efforts to be undertaken, adjustments may be made along the way to adapt to public and staff needs as the Plan evolves.

Public Involvement Objectives

Objectives for the 2040 Plan’s public involvement and outreach efforts include:

  • Providing multiple opportunities for stakeholders and the public to review plan-related information and obtain updates on the progress being made by the Plan to identify projects to address regional goals.
  • Providing stakeholders and the public with multiple opportunities through which they can provide feedback to OKI staff and the Plan’s development.
  • Tying in the Plan to OKI’s overall work activities and mission to communicate a clear, coordinated and comprehensive public message.
  • Updating community members who participated in the previous update, performed in 2012, while identifying and reaching out to new, previously untapped community members and stakeholders.

Environmental Justice Outreach

In 2003, OKI adopted a Policy for Environmental Justice (EJ) which has since been incorporated into the OKI Public Participation Plan (PPP). This policy defines the agency’s commitment to fairly and without discrimination include representative involvement from all segments of the community in the transportation planning process. The PPP was updated in November 2013 and serves as guide for EJ coordination for the OKI 2040 Regional Transportation Plan, 2016 Update.

Specific contacts for the organizations that serve or represent EJ populations will be identified as part of the Stakeholder Database development task. EJ contacts will be provided with project updates, meeting notices and other pertinent information as it becomes available. As the Plan’s EJ analysis and project outreach efforts progress, the Public Involvement Specialist will update the EJ organization list as needed.

 

Public involvement and outreach efforts will also follow applicable procedures outlined in the PPP. To the extent possible and practical, measures to be implemented include, but are not limited to:

  • Tailor communications to meet the varying abilities of the public to access and review project-related information.
  • Use multiple communications channels to reach a broad and diverse audience.
  • Keep representatives of organizations that serve and/or represent EJ populations in the project area informed about the Plan, its progress and public involvement opportunities.
  • Choose times and days for public meetings that are generally convenient for most people (typically, weekday evening hours).
  • Choose public meeting locations that are geographically convenient to the majority of interested and impacted stakeholders, accessible to public transit (if available), and in compliance with the American with Disabilities Act (ADA).
  • Placing public notices in general circulating newspapers at least 14 days in advance of public meetings.
  • Posting notices on OKI’s website at least 14 days in advance of meetings; notifying EJ organizations and media targeting EJ populations about meeting dates, times and locations.

2040 Plan Stakeholders

Stakeholders are individuals, businesses, civic organizations, government officials, public agencies and others who have an interest in the outcome of the Plan and to whom outreach efforts will be targeted.  In addition, stakeholders provide an additional way of reaching the region’s diverse public-at-large. The degree and frequency to which each audience will be communicated with will vary depending on their needs and level of interest. Staff will review the stakeholders list regularly to ensure that it appropriately reflects the key, diverse audiences.

In accordance with The Fast Act, OKI consulted with officials responsible for other types of planning activities listed below during the development of this Plan.

  • Bicycle and pedestrian representatives
  • Chambers of Commerce and tourism
  • Cincinnati Area Community Council Presidents
  • Officials representing natural disaster- and emergency response-related agencies
  • OKI Board of Directors
  • OKI Environmental Justice Advisory Committee Members
  • OKI Inter-Agency Consultation Group (IAC)
  • OKI Intermodal Coordinating Committee Members
  • OKI private freight-related contacts
  • OKI Unified Planning Work Program contacts
  • Private, public and not-for-profit transportation providers
  • Public ports

 

Public Messaging

Key messages set the tone for a project and when used regularly by staff, work to consistently communicate important information regardless of the time, place or person speaking or writing. Below are the key messages to be used during the Plan’s update. Other messages may be developed as the Plan progresses to provide more detailed information to the public as it becomes available.

  • As the region grows, additional demands are placed on the existing transportation system. The Plan identifies the improvements our region will need to have for a healthy and strong future.
  • The Plan guides how your tax dollars are re-invested in our region. The Plan is a prerequisite for every Federal dollar our region receives to make transportation improvements.
  • Public input is integral to the Plan’s success. Public feedback will inform staff and help shape the vision for the region’s future.

Strategies and Tactics

Strategies and tactics are the core of a public involvement plan. While strategies express in general terms what staff is going to do, tactics state very specifically what will be done, who will do it and when. The success of efforts to engage the public to participate in transportation planning efforts depends upon the methods employed to publicize opportunities for participation, access to information for education or comment, type and format of information provided, timing of participation in terms of frequency and correlation to final decision making, opportunities for dialogue and comment, consideration given to public comments and discussion, and incorporation of public participation. All of these elements have been considered in the drafting of the following 2040 Plan strategies and tactics for public involvement.

Strategies

  • Develop and reiterate key messages to stakeholders and the public regularly and consistently through multiple communications channels.
  • Integrate formal public involvement efforts with targeted communications activities in order to effectively communicate with the Plan’s diverse stakeholders and audiences.
  • Use media outreach and existing communications platforms (such as OKI’s website and social media outlets as well as other county/community-based sites and printed publications) to disseminate Plan-related information to stakeholders as updates occur and are relevant.

Tactics

Tactics that will be used to achieve the objectives of the 2040 Plan, the parties responsible for implementation and anticipated timing are outlined below. Updates will be made as needed to keep tactics in line with the Plan’s development to ensure public involvement.

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Key Message Development (October 2015)

Staff prepared a set of key messages to be conveyed through all communications efforts, both verbal and written. The messages will be shared with OKI staff representatives and spokespersons to reference when speaking with various audiences and developing written communications materials.

Stakeholder Database (October 2015)

OKI developed and managed a stakeholder database for the Plan’s update. Maintained in Constant Contact and Contact Manager, the database included contact information for individuals representing key stakeholder groups, Environmental Justice organizations as well as other business and civic organizations. This included citizens-at-large that have participated in past OKI plans and studies as interested members of the public.

OKI Member Presentations (Monthly September 2015 through June 2016)

Various modes of communication were used to update OKI members. This included monthly presentations on the Plan’s status to the ICC and Executive Committee/Board.

Social Media (Ongoing)

OKI staff prepared and posted project information and updates through OKI social media channels (Facebook and Twitter).

Media Relations (Ongoing)

OKI’s Communications Director coordinated media relations efforts to convey information about the 2040 Plan as it progressed. Media relations efforts will included:

  • Providing project background information to reporters at key media outlets.
  • Developing and distributing releases at key stages in the Plan’s development:
    • Planned public involvement opportunities and locations at which the public could find more information.
    • Dates, times and locations of public involvement meetings, News Releases publicizing public meetings were distributed at least 14 days prior to meeting dates.
  • Coordinating interviews between project representatives and key media outlets as needed.
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Public Survey (November 2015 through January 2016)

A survey was created to learn from the public their greatest transportation needs and issues. The survey was accessible online via SurveyMonkey and in paper format. Staff promoted the survey across a variety of channels to engage stakeholders to complete the survey.

Staff considered public input collected from this survey, along with the Planning Assumptions data and input from OKI members, to develop the draft project list that will be presented in Phase Two of the 2016 Update process.

Environmental Consultations (December 2015 through March 2016)

OKI Staff engaged state and local officials involved with environmental protection about how best to avoid the potential environmental impacts of transportation planning. For more information, click HERE.

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Infographic (March 2016)

An infographic was developed to capture the valuable input received from the survey, as well highlighting how the project recommendation list responds to and reflects this input. The infographic also directed stakeholders to the website, where they could view the draft project list in its entirety and submit feedback online.

Much like the survey, the infographic was disseminated digitally across a variety of channels to reach a broad audience and was available in flyer format at public outreach events.

Public Involvement Meetings/Events (March through May 2016)

For the second and final phase of the 2040 Plan Update, OKI staff engaged with the public and shared the draft project list at the following two community events:

  • Neighborhood Summit (3/12/16 from 8am to 4pm) at the Cintas Center in Norwood, OH.
  • Eat Healthy Northern Kentucky Food Summit (3/28/16 from 3pm to 8pm) at Turkeyfoot Middle School in Edgewood, Kentucky.

Both locations had complimentary and adequate parking. Invitation to OKI board members to join OKI staff at events were communicated. At both events, presentations showcased informational boards, a 2040 Plan update looping video along with promotional giveaways.

Copies of presentation materials such as infographic, video and other related visuals were posted on the webpage following the meetings.

The public involvement meetings were publicized through a combination of:

    • Announcements sent via email to stakeholders, EJ organizations and other interested parties.
    • Meeting/event notices posted on the Plan’s webpage and other pertinent websites.
    • Social media networking.

Public Hearing (June 6, 2016)

In accordance with OKI Participation Plan, a public was held prior to adoption of the Plan update by the OKI Board. Therefore, a formal Public Hearing for the OKI 2040 Regional Transportation Plan was held on Monday, June 6, 2016 at 5:00pm EST in the OKI Board Room (720 E. Pete Rose Way, Suite 420, Cincinnati, OH 45202).

2040 Plan documents subject to review and comment at the public hearing were made available at least fourteen days prior to the meeting, which coincided with the placement of the legal notice. Copies of draft documents were placed on the OKI website, at the OKI office and in each of the eight OKI member counties’ main public libraries:

  • Boone County Public Library
  • Campbell County Public Library
  • Clermont County—Batavia Public Library
  • Kenton County Public Library (Downtown Covington)
  • Hamilton Lane Library (Butler County)
  • Lawrenceburg Public Library (Dearborn County)
  • Main Branch of the Public Library of Cincinnati and Hamilton County

OKI’s Organization Structure

Independent of OKI’s Public Participation Plan (PPP), the public is involved in decision making through provisions in OKI’s organizational structure. This structure is related to OKI’s establishment as a public, non-profit organization under the Ohio Revised Code. Agency structure, responsibilities and authority are described in the OKI Articles of Agreement. The structure of OKI includes four standing committees that involve public officials and others in the development of plans, programs and policy adoption. The 2040 Plan will provide updates and engage the members of the following, standing OKI committees throughout the Update:

2040 OKI Plan, 2016 Update Staff

Robyn BancroftOKI 2040, 2016 Update Project Managerrbancroft@oki.org
Alex BarnesGIS Analystabarnes@oki.org
Adam EvansPlanner/Engineerhxie@oki.org
Regina FieldsProject Administratorrfields@oki.org
Brandon FlessnerGIS Analystbflessner@oki.org
Summer JonesTransportation Alternatives Coordinatorsjones@oki.org
Robert KoehlerDeputy Executive Directorrkoehler@oki.org
Margo LindahlSenior Plannermlindahl@oki.org
Mary LuebbersSenior Planner/Demographermluebbers@oki.org
Tim MaltryGIS Techniciantmaltry@oki.org
Brad MasonNew Media Strategistbmason@oki.org
Andy MeyerSenior PlannerSenior Planner
Travis MillerRegional Planning Managertmiller@oki.org
Mark PaineTIP Managermpaine@oki.org
Florence ParkerEnvironmental Justice/Public Involvement Specialistfparker@oki.org
Ashley PatrickCommunications Specialistapatrick@oki.org
Lorrie PlattCommunications Directorlplatt@oki.org
Mark PolicinskiCEO and Executive Directormpolicinski@oki.org
Andy ReserOperations and Air Quality Managerareser@oki.org
Andrew RohneData Services MAnagerarohne@oki.org
David RutterSenior Plannerdrutter@oki.org
David ShueyGIS Managerdshuey@oki.org
Hui XieSenior Engineer/Senior Plannerhxie@oki.org